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Bertioli by Thyme
Industry
Wellness + Beauty
Technology
Shopify + Klaviyo
Released
2025
Overview
Born from Thyme in the Cotswolds, Bertioli is a luxury wellbeing and lifestyle brand inspired by nature, craftsmanship, and slow living, offering thoughtfully designed products that bring beauty, balance, and intention into everyday life.
The brief was to reimagine Bertioli’s online store to reflect the purity, craft, and quality of the brand, while capturing the sense of place and atmosphere that defines its origins at Thyme. Working in close collaboration with Duzi on the creative direction, we fully redesigned and redeveloped their Shopify store, upgrading it to Shopify 2.0 and creating a digital habitat that mirrors the natural beauty of their ingredients and the considered nature of their products.
The result is a beautifully crafted Shopify 2.0 website that balances aesthetics with performance. Designed to give the Bertioli team greater flexibility and control over their storefront, the new site delivers a seamless, intuitive shopping experience that elevates the brand, showcases its diverse product range, and supports long-term growth.
Services
New storefront design + development
UX improvements
Enhanced flexibility for content creation
Tech integrations & optimisations
Conversion rate optimisation
Streamlined use of apps
Results
Increase in total sales
Increase in average order value
Decrease in returns
They demonstrated a deep understanding of our brand and vision, and translated it into a beautifully designed and high-performing high-performing website
Milly Hibbert
General Manager
“Working with Dash to bring our the new Bertioli website to life was an absolute pleasure. Since launch, we’ve received countless compliments on the design and usability, and it's already making a real impact on how customers engage with our brand. We are delighted with the end result and I can’t recommend Dash highly enough to anyone looking for a thoughtful and skilled web development partner.”