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Kindred of Ireland
Industry
Fashion
Technology
Shopify + Klaviyo
Released
2026
Overview
Kindred of Ireland crafts timeless linen clothing and heirloom pieces rooted in Irish heritage, artisanal technique, and a considered, slow approach to design, breathing new life into traditional textiles with pieces made to be treasured and passed down through generations.
Kindred of Ireland partnered with Dash to elevate their e-commerce experience beyond a standard Shopify theme, creating a bespoke digital presence that reflects the brand’s depth of craft, heritage, and design-led sensibility. Drawing on the brand’s values of sustainability, heritage, and intentional design, we redesigned and rebuilt the site on Shopify 2.0 to give them greater flexibility, performance, and creative control.
From refined layouts to thoughtful interaction and visual storytelling, the new site provides a digital experience that mirrors the care and quality of Kindred’s handmade, locally-sourced linen pieces. Designed to support both brand expression and commercial growth, the result is a bespoke Shopify 2.0 platform that honours Kindred of Ireland’s ethos while delivering a seamless, elevated shopping experience.
Services
New storefront design + development
UX improvements
Enhanced flexibility for content creation
Tech integrations & optimisations
Conversion rate optimisation
Streamlined use of apps
Results
Increase in conversion rate
Increase in average order value
Increase in add-to-cart rate
Dash really took the time to understand what sits behind Kindred of Ireland, not just the product, but the heritage, the materials, and the intention behind everything we make.
Joel + Amy Anderson
Founders
“The finished site captures the spirit of Kindred of Ireland in a way we hadn’t seen translated digitally before. It feels calm, considered, and true to who we are, while also being easy for our customers to navigate and engage with.We’re very proud of what we’ve created together and look forward to continuing to build on it.”