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Mirror Water
Industry
Wellness + Beauty
Technology
Shopify + Klaviyo + Judge.me
Released
2024
Overview
Founded by Estée Lalonde, Mirror Water is a wellbeing brand dedicated to nurturing comforted bodies and uplifting minds, with a mission to redefine modern self-care.
Our challenge was to reimagine their online store to embody the brand’s ethos, creating a serene digital space where customers could pause, reflect, and explore their thoughtfully curated product range. The objective? To deliver a seamless user experience that not only captured the essence of the brand but also drove higher conversion rates and boosted average order values.
The result is a beautifully crafted Shopify 2.0 website that balances aesthetics and performance. Designed to provide MIRROR WATER with the flexibility to manage their storefront effortlessly, the new site ensures an unforgettable shopping experience that inspires customers to embrace self-care.
Services
New storefront design + development
UX improvements
Enhanced flexibility for content creation
Tech integrations & optimisations
Conversion rate optimisation
Streamlined use of apps
Results
Increase in total sales
Increase in conversion rate
Increase in average order value
Recognition
Mirror Water
The Ecommerce Design Awards, SOTD Winner
Genuinely, working with Dash was seamless, easy and exceeded all of our expectations. I cannot recommend them enough.
Estée Lalonde
Founder
“I was introduced to Adam and the Dash Creative team through multiple word-of-mouth recommendations for our website upgrade. From our first meeting, Adam listened to exactly what we wanted to create and had insightful and unique ideas about how he could bring the vision to life. From that point on, we knew we'd made the right choice and we were in safe hands.”