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WatchHouse.
Industry
Food + Beverages
Technology
Shopify + Klaviyo + Stamped
Released
2026
Overview
Born in a former Victorian watch house in London, WatchHouse. is a modern coffee collective built on craft, quality, and considered design, bringing globally sourced, locally roasted coffee to thoughtfully designed Houses across the city and beyond.
Dash was brought in to elevate WatchHouse’s digital presence and create a website that better reflects the brand’s design-led ethos and distinctive spaces. Each WatchHouse. location is defined by its own architectural character and sense of place, an approach that informed our work from strategy through execution. With a focus on refined visual thinking and user experience, we redesigned and rebuilt the site on Shopify 2.0, moving away from the limitations of a legacy build to give the brand a flexible, performance-driven platform that mirrors the craft and quality of WatchHouse’s physical Houses.
The result is a design-forward Shopify 2.0 website that showcases WatchHouse’s identity with clarity and intention, providing a beautifully considered digital experience that aligns with the brand’s commitment to craft, community, and modern coffee culture.
Services
New storefront design + development
UX improvements
Enhanced flexibility for content creation
Tech integrations & optimisations
Conversion rate optimisation
Streamlined use of apps
“Dash quickly understood what makes WatchHouse distinctive in-House and translated it into a high-performing digital experience.”
Sasha Berkeley
Brand + Marketing Director
“Dash quickly understood what makes WatchHouse distinctive in-House and translated it into a high-performing digital experience - streamlining the path to purchase, reducing friction, and improving conversion while staying true to the brand.”